Stocking the shelves…

Scroll to grow your shop

A cosy supermarket tycoon for iPhone & Android

Shelf Made

Start with a crate of apples. Plan the aisles, set the prices, hire the team and read every shopper's mind until your stall becomes the megamarket the whole town talks about.

Level 8 · Village Shop

Put up walls.
Plan the aisles.

Every shelf, fridge and till goes exactly where you put it. Families need room for a trolley, pensioners need short walks, and the bread should never be at the far end.

  • Free placement build mode
  • Heatmaps show where people struggle

Level 15 · Corner Store

Hire a team you
can count on.

Cashiers, stockers and cleaners, each with a little personality. Plan their shifts around the morning rush and the after-work crowd. Do a chore by hand first, then earn the right to automate it.

  • Shifts and rush hours
  • Friendly, fast or careful staff

Level 22 · Supermarket

Read their
minds.

Shoppers think out loud. “Hurry up!”, “Is this fresh?”, “Where's the pasta?” Each bubble is a real reason a coin was earned or lost. Fix the cause and watch tomorrow's numbers move.

  • Thought bubbles with real causes
  • Reviews from your regulars

Level 30 · Megamarket

Become the talk
of the town.

A rival opens across the street. Heatwaves, football matches, Christmas and coach parties test the whole operation. Then open branches in Seaside, the University town and the Old Town.

  • Rival store and town events
  • A chain of shops in 6 towns

19:45 · Closing time

And when the
doors close…

…the day adds up to the last coin.

The evening report

Every coin
has a reason.

No mystery maths. Goods are paid for when they sell, and only wages and rent leave in the evening. The report shows exactly where the money went and why shoppers frowned, with a tip for tomorrow.

Why shoppers frowned today

⏱️ Queue at the till38%Open a second till from 17:00
🦶 Long walks24%Move the bread nearer the door
🧀 Cheese too pricey12%Lower cheese one step
Day 12 · SaturdayRosa & Co
4.3
Cash this morning0
Profit on sales 412 items0
Wages 3 staff0
Rent0
Goals done 2 of 30
Cash tonight0
☀️

Tomorrow: sunny, football at 15:00More commuters after the match. Stock snacks and drinks.

Try it yourself

Find the perfect price.

This is the game's real buying formula. Drag the price and watch twenty shoppers decide. The best price changes with who is in the shop, so try different times of day.

4Fair
Costs you 2 · fair price 4

Who's shopping?

Sold0
Profit0
Mood★★★★

Profit peaks around Fair for this crowd.

Meet the regulars

Seven shoppers.
Seven sets of rules.

Each kind of shopper has their own list, budget, patience and pet peeve, and they come at different hours. Learn them and build the shop they love.

Never the same day twice

Surprises keep you on your toes.

🐶

Lost dog

A pup wanders into aisle three. Tap it before it knocks over a crate.

☀️

Heatwave

Drinks sell twice as fast, ice cream even faster. Is the fridge full?

⚽

Football match

A 19:00 rush for snacks and drinks. Put them side by side.

📋

Health inspection

Spills and stale bread cost stars. An A earns a certificate for the wall.

🤳

Influencer visit

Stock their favourites, keep it clean, and the whole town hears about it.

🎄

Christmas

A week of busy days. Every till open, every shelf full.

🚌

Coach party

Ten tourists in thirty seconds. Have the impulse racks ready.

🏪

The rival

Bargain Barn opens across the road. Match their promo or beat them on stars.

Screens

Made for your thumb.

Play it right here

Open your shop
in the browser.

This is the real game, the same build that goes on the phones. Your progress is saved in this browser. For vibration and offline earnings, grab the app.

  • Tap a shelf to price and restock it
  • Drag to look around, pinch to zoom
  • One shop day is about four minutes
Bigger screenOpen full screen

Get Shelf Made

Free to play · Works offline · English & Čeština

AndroidAndroid 7 or newer · 36 MB
  1. Open this page on your Android phone and tap Download APK.
  2. If asked, allow your browser to install unknown apps.
  3. Open the file and tap Install.
Test buildDownload APK
iPhoneiOS 15 or newer · 21 MB
  1. This test build is signed for our own test phones, so it won't install on other iPhones yet.
  2. Want in early? Send us your device ID and we'll add you, or sideload it with Sideloadly or AltStore and your own Apple ID.
  3. TestFlight for everyone comes with the App Store release.
Test buildDownload IPA